The Research On The Development Of Rural Micro-life Insurance In China

With the strengthening of risk awareness, people increased demand for personal risk. Life insurance that its unique risk diversification, economic compensation and benefits functions, are more and more concerned. Traditional commercial insurance for most insurance companies in the high-income class, while the majority of the rural low-income people are excluded from the insurance and social security. In fact, rural low-income need more insurance safeguard, they lower income, the possibility of risk occurs, the capability against risks weak. While the rural micro-life insurance because of its moderate, low premiums, policy popular, underwriting claims and simple, low-income groups in rural areas quickly fill the insurance needs of the vacancy, in order to avoid the economic life of rural residents the personal risk to play an active role.However, rural micro-life insurance in China is still at the exploratory stage of its development, there are many factors restricting the development and relevant theories is still very weak and rural coverage is still very low, the demand of rural residents haven't been satisfied. Based on this, the paper will rural micro-life insurance as the research object, through to the rural small personal insurance, and analyzing the status quo of Jingzhou in Hubei province as an example, rural micro-life insurance empirical analysis, find effect on our country's rural micro-life insurance demand will factor. Meanwhile, foreign rural micro-life insurance for the development of practical experience, the development of rural micro-life insurance in China put forward some suggestions and measures.This paper mainly content as follows:the first chapter mainly introduces the background, the article expatiates research purpose and meaning, domestic and foreign literature review, research methods and main innovation. The second chapter of rural micro-life insurance theory are summarized. Firstly, this paper introduces the definition of rural micro-life insurance, the definition of target population. Secondly, from the theoretical value of life, financial innovation theory and the theory of economics bottom of the pyramid strategy point of view, the elaboration and analysis of rural micro-life insurance production and the development of the theory foundation. At last, from insurance companies, rural low-income groups and government on three aspects of develop rural micro-life insurance significance.The third chapter of the rural micro-life insurance in China's development. First of all, the analysis of micro-life insurance in rural areas the need for our development; Secondly, from the status of product status and distribution patterns of the two aspects of rural development of micro-life insurance. Thirdly, through the perspective of the insurer, the insured, and the angle government regulators perspective on the development of rural micro-life insurance problems. Finally, in Hubei province as an example, this paper analyzes the influence Jingzhou rural micro-life insurance demand factors. Chapter four, existing rural micro-life insurance products and models two aspects of the international development of rural micro-life insurance, life insurance come to rural development needs of small to provide products suitable for rural low-income groups need to strong government support and the need to establish an effective business model in China. Chapter V, from the publicity and customer service, reasonable premium collection, product development and portfolio sales and effective operating model, policy support and regulatory measures are given for these five areas of rural sustainable development of rural micro-life insurance.