Research On Rural Residents’ Consumption Structure Of Heilongjiang Province

The first twenty years of twenty-first Century is an important historical stage of our well-offsociety, the rural population accounts for the vast majority of China’s population, only to improvethe living standards of rural residents, to realize the true meaning of the well-off can, it is of greatsignificance for the development of new socialist rural construction. Affected by the globalfinancial crisis, China’s export trade was inhibited, in external demand downturn, domesticdemand is the driving force of economic development. Expanding domestic consumption demandis not only effective measure to cope with the financial crisis, lasting strength is sustained, steadydevelopment of social economy. Consumption directly affects the development of nationaleconomy, control the speed of economic growth. The consumption structure is an important formof consumption, its concrete content can reflect the consumption demand, reflect the people’sconsumption level and consumption quality. Research on consumption structure is an importantaspect of consumer research, to rational consumption structure to guide the correct consumption,improve the consumption market, optimize the allocation of resources and industrial structureadjustment. So, the residents’ consumption structure from the angle of economics, to grasp thechange rule of consumption, consumption trend, on the one hand can help producers makeproduction plan and decision, on the other hand, can provide a basis for macroeconomic policy forthe government to formulate industrial policy,, the national economy maintained steady and rapiddevelopment."11th Five-Year Plan" period is the key period of building a new socialist countryside inChina, is also a critical period of building a well-off society in china. Only to rural residents live arich life, to continue to expand domestic demand and promote sustainable development of thenational economy. Pay attention to the consumption of rural residents and consumption structure,especially the consumption level of scientific evaluation and the correct analysis of rural residentsand consumption structure, so as to guide and promote rural residents continue to improveconsumption quality and level, to which is of important significance for building a well-off societyin china. Now the "12th Five-Year Plan" period is being carried out, how to make the ruralresidents’ consumption structure rationalization is we should urgently need to do.The consumption structure of rural residents in Heilongjiang Province as the research object, thecomparative analysis of horizontal and vertical, firstly, compared with urban residents, consumption structure of Liaoning rural residents in Jilin and China, followed by the1992-2001and2002-2011two ten years of Heilongjiang province rural residents consumption structurechange trend analysis, the objective evaluation of the rural residents of our province ’sconsumption capacity and economic strength, emphasizes the guidelines that our policy should beto improve the income level of rural residents, and complemented with proper consumption policy.Based on the two basic problems of consumption areas of consumption function and consumptionstructure as the research object, according to the2011Heilongjiang province according to the dataof consumption structure of rural residents income level, used to make quantitative analysis on theconsumption structure of rural residents in our province the extended linear expenditure systemmodel, the application of Western consumption theory, set up rural residents consumption functionI Province, and empirical analysis of the factors affecting the consumption of rural residents in ourprovince, such as the marginal propensity to consume, price elasticity. The final objective of thispaper is to point out the cause of insufficient consumer demand in rural areas of our province, andputs forward the corresponding countermeasure and advice and suggestions can make theconsumption structure of rural residents in our province to achieve rationalization.The paper uses the econometric methods, through a systematic analysis of consumption ofrural residents in Heilongjiang Province, not only correctly, improve consumption policies toprovide a theoretical basis for formulating, and to start rural consumption market, our province toraise consumption, plays a positive role in promoting the coordinated and healthy economicdevelopment in our province.