Rural Residents In China's Current Development Trend Of The Consumption Structure

China is a large development agricultural country, it's rural residents accounts for 56.1% per cent the population, rural residents is a huge consumer groups, whether the consumption structure of rural residents is reasonable, the consumption level of rural rusidents can upgrade, is important to the full realization of a well—off society. The report of 16th National Congress stressed that: " with the increasing economic development in urban and rural people's income, expand the spheres of consumptio, and optimize the consumption structure and meet people's dibersified material and cultural needs." Optimizing the consumption structure is essential for building a well—off society in an important aspect. Agriculture, rural areas and farmers has been the major issues of the people's livelihood. Concerning the rural residents' consumer and rural residents' the consumption structure, aims at improving China's rural people's consumption structure, improves the living standards of rural residents and promote economic and social devilopment. Based on 2003—2006' data, this reacher focuses on China's consumption structure of China's rural residents of the impact of factors and trends change, analyes the rural consumption of structural optimization in the development of the national economy and the significance of the role, and uses the improved model of ELES to analye the consumption structure of China's rural residents, optimizes how to promote theconsumtion structure of China's rural residents, and upgradessome suggestions.