Building Chinese Characteristic Corporate Culture By Integration Of Confucian Culture Digest

With the in-depth development of the market economy, culture,politics and the economy becomes increasingly tied. Culture as a softpower role in international competition is more and more obvious.It has become the country’s core competitiveness, an important factorand an important source of national cohesion. Practice has provedmany times: a social progress and development of this society’ssocial and cultural impact and constraints. Similarly, corporateculture also plays a vital role in the survival and development ofenterprises. Fact, this has been recognized by many enterprises inChina. Thus, many companies have begun to pay attention to itscultural construction work from abroad advanced the concept ofcorporate culture. But the result is far less than expected: althoughthe introduction of advanced cultural philosophy and their owncorporate culture can not truly integrated, short-terminterest-oriented resulting in lost customers, to facilitateoriented can not mobilize the work enthusiasm of employees, and sothere have been many problems. At the same time, although somecompanies engaged in the building of enterprise culture with greatfanfare, but lively after leaving only a formalization slogan and some pamphlets. Business situation has not changed much. Theexistence of many problems resulting in many of businesses,"itsstart also speed and its decline suddenly." These problems seem many,but in essence, it’s the result of enterprises lack a foundationis the lack of a corporate culture for our own. So, shaping corporateculture with its own characteristics to become a driving force topromote enterprise development and basic conditions. Looking at thecountry in recent years mushroomed emission of these successfulcompanies, eg Mengniu, Huawei, Lenovo, Millet, Chinese maps etc. Theyare invariably has a unique corporate culture. However, the surveyfound they had one thing in common: into the ingredients oftraditional Chinese culture, corporate culture. Formed a goodcorporate culture gradually.Along with the shock wave of globalization, many companies haveneglected our own cultural superiority. That is, we have a longhistory of traditional culture in five thousand years. It neverfaults, this is unique in the world. For thousands of years Chinesenation pay many mind and efforts to create a culture of grandeur.Invisible spiritual force deeply accumulation of our nationalpsychology and national character. Especially traditional Confucian culture stand out from one hundred game is one of the best. As theruling ideology of feudal society as long as more than two thousandyears, cultural psychology of the Chinese nation, customs, ethics,values, outlook on life is extremely far-reaching. Whether we arewilling to admit, confucian culture we Chinese people to producein-depth bone marrow. In turn is bound to have a significant impacton the cultural construction of Chinese enterprises. So, from thissense, the Chinese enterprises in the corporate culture constructionprocess. We must take into account the lessons of China’s Confucianculture, because only based on it, can we build a truly for our owncorporate culture. Confucian culture is the source of the spirit ofthe Chinese nation philosophical by nature increasingly germination,provide an inexhaustible treasure for our corporate cultureconstruction. Here I extract the " People thought"," Justice andbenefit unified ","honest and trustworthy"," The Forbearance and"," Doctrine of the mean" and other ideological essence. They areimmeasurable meaning and value of our corporate culture construction.Of course, things are divided into two, we can not completely copythe Confucian culture. Learn which factors have positivesignificance and should be selectively. The Confucian culture while recognizing clearly have a negative impact on corporate cultureconstruction and ideological content circumvent. Only in this waycan we build with Chinese characteristics suited to China’s corporateculture.Although the building of enterprise culture in China is a majorissue for a very practical significance and theoretical value ofenterprise development. However, due to many factors, business andacademic building of enterprise culture in China still lack thedeep-rooted, scientific exploration and study. Confucian culture andcorporate culture exposition just scattered in a number of newspapersand magazines, Books and institutions of this research being donetoday are still rare. In this paper, the construction of Confucianculture and our corporate culture to be explored, revelation of theconstruction of our corporate culture construction slightly.