Research On The Development Strategy Of The Tenth Construction Company Of SINOPEC

Construction enterprises are in the lower position of construction industry. They have been facing the fierce market competence and in trouble of high outputs and low profits, so they are in short of sustainable development abilities. As a state-owned enterprise, SINOPEC Tenth Construction Company is also facing the same confusion. It is necessary to make a new development strategy.Through reference-reading, statistics-analyzing, strategic management theories, analyzing methods, models and SINOPEC Tenth Construction Company’s history and current situation, this article analyzes the Macro environment, industry environment and competitive structure which construction enterprises are facing. It also analyzes company resources and abilities. During more than forty years of development, SINOPEC Tenth Construction Company has formed core competitiveness represented by the four large and one special. It keeps ahead in domestic petrochemical construction industry, but it is facing the problem of simple profit model, Lacking of development potential and so on. At last the article designs and selects the development strategy for SINOPEC Tenth Construction Company, clears its development vision and mission, proposes strategic objectives and steps, finds out strategic focus, and draws up implementation and safeguards of strategy for the company.Facing new circumstances, SINOPEC Tenth Construction Company should fulfill the object of becoming a competitive contractor, catch the strategic focus of internationalization of the market, business integration and Competitive differentiation, develop contracting business steadily, advance project management actively, carry forward engineering construction timely, Intensify market development at home and abroad, cultivate core competitiveness, Optimize management system and apply various safeguards to ensure the effective implementation of development strategy and to promote the long-term development of the company.Theoretical and business circles are all researching development strategies of construction enterprises. The article makes a systematic commence of development position, selection and carrying out of strategy on the basis of SINOPEC Tenth Construction Company’s strategic analyzing and selection. It is guidable for the company to implement transformation and upgrading.