Development Strategy Of The Construction Company Ltd

The construction industry is the basic of national economy, and plays an important role in the developments of the economy and society. Antai Company is a small-medium sized enterprise with more than 10 years experience in building. Now, the construction industry is occupied mostly by small-medium sized construction enterprises. Therefore, Antai Company is existed in the competition-intense environment. After entering the WTO, the domestic construction market must be opened to the overseas large-scale construction enterprises with various outstanding conditions, which brings more impacts to Antai Company. This paper utilizes advanced principles of management, and analyzes the small-medium sized construction enterprises concerned with Antai Company own conditions, as well as provides strategy in next running of Antai Company.First, this paper gives a brief introduction of the construction industry background and following theory, and then carries on the analysis of external and internal environments in terms of Antai Company. The external environment analysis is compounded of the small-medium sized construction mode, PEST analysis, Porter's "five strength" competition model. This paper introduces the operation combinations of Antai Company, and analyzes the strength and weakness in the internal environment analysis. In the forth part this paper provides the strategic situations using the SWOT matrix according to Antai Company, and establishes development strategies such as vertical integration strategy, core ability of competition, strategic alliance. Finally, this paper makes plans respectively responding to the giving development strategies. This article unifies the peaceful and undisturbed company to locate environment, in the analysis the small construction enterprise profit meager, exterior the unfair market economy order, the credit mechanism universal deficient present situation, and aims at its management time short, the talented person and the fund lacks, there search and development ability weakly, the personnel rate of flow is high, the production scale small characteristic, the union advanced business management idea, proposed the small construction enterprise competitive ability promotion urgent need in the system management ,the talented person manages, aspect and so on knowledge management seeks the solution the effective way.Through the organizational structure rationalization, the work flow optimization, and sharpens the information management ability, comes effectively to use own resources, the enhancement core competitive ability, thus enhances the market competition strength, and even center the small construction entire profession outlet and the prospect proposes the effective strategy and the new solution road offer the peaceful and undisturbed company.