Longan Real Estate Enterprise Competition Strategic Research

The development of real estate effects the national economy and the cultural life。Even, The development of real estate effects the problem of social sensitive the people’s livelihood。At present, In the wake country’s policy and measure macroscopic adjusting control, Enterprise of real estatebes faced with the cruel market compete。Analyse the enterprise of real estate and develop the trend, Research enterprise of house property competes for the house property of our contry health of profession is developed。This anticle has combined for at present social background、political factor in enterprise of house property and the environment of profession for competes of state。The internal of enterprise manages structure and resoureces of labour power on the house property and capital melt expand the class factor, Description the enterprise of house property competes for the background of strategy at present。Integration analysis the enterprise of present house property cometes for the strategy carry and selection Select and compete for the strategy carry out the class。Strategy of low cost and difference are melted the strategy and strategy of brand are applied value the strategy of chain analyses the tool。Finally apply the modern enterprise theory of strategy and SWOT Matrix analyse and unfaourable situation in enterprise of house property, and faced with the opportunity and dangerous of real estate。Through this article, The analysis for the strategy to strenthengthen enterprise on theory of profession of real estate research through use the value the strategy of chain, It is process of development and process of management to drangon enterprise of bare real estate Analysing and studing。I hope be passable and apply the modern enterprise the modern enterprise the theory of strategy study the real estate of analysis Profession competes for the state, Expound and prove the enterprise of real estate compete for the superiority, The nucleus that bring up enterprise compete for the ability。Finally this article sums up and bid the difference of value to be chain the difference of value to be chain melt strategy and The enterprise of strategy of low cost competes for the strategy。Implement for success to guarantee system of strategy, Fut forward the measure of guarantee of strategy of corresponding enterprise。...