Under Transforming In The Marketplace Of Strategy Compete Yi Bin Mobile Studying

From "moving the expert who communicates by letter to" "moving the information expert", though the depth being only the change of one word, but being one to arrive at practice from concept changes. In new one wheel competition, strength that the competitor accumulates the strength is able to bring bigger impingement to bigger impingement development of displacement with outburst, the person attacking in retaliation big and powerful. Chinese displacement keeps very high market share in 2006, is alone one elegant, have caused concerns among every aspect, have controlled plus the government asymmetrically , having also have brought about difficulty for development of displacement. After spending the junior stage that information builds, construction goes to meet information society at present coming to second stages , is informatization apply the lifting stage. Subsequently informatization construction depths in every industry.The author passes SWOT analysis law under "moving the expert who communicates by letter" transforming to the marketplace "moving the information expert", replace the product competitor , slip into a lot of aspect such as competitor , consumer respectively from industry inside competitor,Yi Bin City having been in progress to that the macroscopic view environment, microcosmic environment that Yi Bin Mobile in developing information business energetically under analysing , reaching thereby here to transform moves the strategy competing studying.The first chapters comment on the main body of a book for the beginning. Introduce the significance studying and the method that current situation, and what background , adopt study carrying out mainly.Second chapters are environment change facing the marketplace communicating by letter in the homeland. Business condition introducing marketplace economy , politics , society , technology change communicating by letter at present in the homeland mainly, as well as 4-big is in motion and does business other.Third chapters are that the life and death that Yi Bin Mobile observes inside of the environment and environment analysis. Condition introducing the entirety that Yi Bin Mobile mainly, the ability has carried out the SWOT analysis analysing, and moving to Yi Bin City on managing that Yi Bin Mobile among them.Under being that the marketplace transforms, Yi Bin Mobile displacement competition strategy works out fourth chapters. Ascertain risk rotating lower competition of type strategy, and moving the difference-rization strategy choosing to Yi Bin City in marketplace among three big basic strategy of the strategy introducing that Yi Bin Mobile mainly how to being competing, having carried out analysis.Fifth chapters move putting into effect competing for strategy's for the marketplace transforms going to Yi Bin City. Strategy introducing that Yi Bin Mobile under the consumer who expands the market portion and guarantees to store amounts , being put into effect difference-rization mainly.Sixth chapters are that Yi Bin Mobile the guarantee competing for the strategy organization. Introduce that Yi Bin Mobile change and guarantee organizing organization , human resources and relevance branch the day afer tomorrow in difference-rization strategy clear and definite mainly.Seventh chapters are that Yi Bin Mobile the effect competing for strategy's. Have introduced that Yi Bin Mobile the effect on putting the scale competing for the strategy queen , informationize preparing a marketplace into practice mainly.