Study On The Cost Management Competition Strategy For Real Estate Development Corporation

How to establish a good strategy consciousness and how to foster and advance the core competitiveness, become a major and urgent task, which facing the real estate enterprises under the new environment. In recent years, the whole interior market has entered the "tiny-profit era", actualize the cost competition strategy efficiently has became one of the mail way for the real estate enterprise to win the persist advantages. Control and reduce the development cost efficiently will be the key to keep and raise such competition advantages.This paper made analyses of the competition strategies, strategic cost management and other related theories, especially the establishment of strategic cost management capability as the core competitiveness, and concluded that the key to success is to combine low cost with highly differential advantage to realize the best cost competition strategy. That was the focus of the paper. At the same time, this paper also made a case study on the rapid growing Guangzhou R&F Property Group and how this enterprise established its strategic cost management capability to form its core competitiveness.