Research Of Open-end Fund Marketing Analysis Model Based On Business Intelligence

Open-end fund is the main direction of Chinese fund industry development.With therapid development in recent years, the open-end funds in terms of net asset value, thescale of fund shares or the number of funds have become the mainstay of Chinese fundindustry. The marketing of open-end fund is an important commercial activity of the fundmanagement company in order to achieve sales targets to meet investor demand for avariety of fund products.First of all, through effective data integration, reasonable modeling, flexible and rapidreport development, Business intelligence(BI) system solve all kinds of statements;Secondly, BI provide data analysis capabilities for the business sectors, to expand thedirection and depth of existing data application; then, the integration of data provide themanagement with the overall view of the whole company at the operational level, forexample, business analysis, KPI performance analysis, decision supportment and otherfunctions. In this paper, there are three aspects of the following research:1. The model of open-end fund marketing analysis and analytical framework;2. According to the requirements of the model, complete the construction of datawarehouse through the ETL process;3. By using ORBIEE, Building a business intelligence system and theonline analyticalprocessing (OLAP) of marketing data.