Risk Control Research In New Vehicle Launch Process

With the development and progress of society, today’s Chinese people increasingly high demand for the car, the automotive industry as an industry with a high degree of market competition is fierce. With the rise of the market and customers for automotive cognitive, major car companies need to continue to introduce new products to attract the attention of customers. In order to better and faster introduction of new products, major companies is also increasing emphasis on the management of the car into production processes.Year hundreds of new models on the market, but this one has a lot of models do not succeed, one of the important reasons is to put into the process of risk without valid identification, just put into the market on the faces to be eliminated fate.A mooel of the development of production processes, and contains a lot of aspects. To determine the range of positioning and development of models, quality requirements, the development of the tooling equipment, parts of the development, cost control, investment cost management, etc., also need to shorten the cycle of models into production as much as possible, otherwise it is impossible to meet today The rapid changes in the characteristics of the market.In this paper, Jiangling Motors Corporation (JMC) practices in the models in the development of production processes, focusing on research development put into the process, some of the major risk, establish measures to control these risks. As follows:1, Through the establishment of an effective quality objectives, the models developed and put into production concerns directed to the aspect of customers’ real concern in order to make the models more accurate positioning. This article will cover the role of the quality objectives, and how to establish an effective quality goals and quality objectives in the implementation process need to pay attention to the need to pay attention to the problem of the study.2, In the design of the product, the use of the concept of simultaneous engineering designed to reduce the risk. This article discusses the use of concurrent engineering design changes to reduce the rate, shorten the design cycle time, and to study the conditions for the implementation of concurrent engineering methods and the need to have the technical and human resources. 3, In the sample car trial process, how to shorten cycle time and guarantee fully verified. This paper studies the application of rapid prototyping technology in the field of automotive trial, through the application of rapid prototyping technology to shorten the trial period of the sample and the kind of car, and improve the quality of the sample, and at the same time reduce the official mass production tooling investment risk.4,New models in the process of production of the test equipment, especially under the conditions of mixed line production may often be the production line will significantly affect the This article will examine how the concept of lean production is imported into trial production of new models, the use of lean manufacturing tools and indicators to assess the status of trial production, and to improve them.The above studies, the formation of a set of control put into the process of risk. This method is to reduce the risk of new models into production, shorter production cycles, reduce the cost of put into production, improve the quality of vehicle theory help with the actual reference and the reference value.