The Project Management Research About Enhancing The Outage Service Satisfaction

With the restructuring telecom industry the development environment of China Mobilehas changed greatly along with the telecom industry reforming. The financial crisis, mobilephone coverage increasing, competition had a far-reaching impact for the company’sdevelopment. Facing the new situation, Xinjiang mobile should focus on doing a good job ofoptimizing the allocation of resources, enhance the efficiency and benefit. The project for thepurpose of enhancing the market competitiveness of enterprises starts quickly. Meanwhile,better and faster finishing the project objectives, means a more advantageous position in thecompetition, resulting in a first opportunity in telecommunication entire service operation.Accordingly, we must set up project management, to plan enterprise projects reasonably,scientifically, rightly and raise resource to allocation efficiency.Facing the changes of development environment, the telecommunication operators treatcustomer relationship as the core competitiveness of enterprises, customer satisfaction andloyalty will directly affect the enterprise’s sales and profits. Among various perceptionelements of customer satisfaction,“the early notificatio n of mobile down” has been the shortboard elements in the impact of business service quality satisfaction overall performance. Inview of the weak link, Xinjiang mobile operation carried out “outage caring " project.This paper, focusing on the project construction about customer satisfaction increasing,framing by the integrated project management knowledge, we in-depth study the process atthe stage of planning, implementation, the start of the specific content. The projectmanagement knowledge will be applied in the real project, ensure the project scope, time andcost to achieve the desired objectives, reduce the project risk, raise the successful rate of theproject, and put the project management concept into the business, improve businessefficiency and execution, save resources, and promote scientific development of enterprises.