Optimization Strategy Analysis Of Die Casting In Supply Chain Management Of D Company

Since2002, Chinese automotive industry has begun to enter the explosive growth phase, China’s position in the global auto industry is gradually increased. By2009, overtaking United States, China became the world’s largest automobile consumption market in the world. In2010, China introduced a series of positive policies, such as expanding domestic demand, adjusting structure and pushing change. With the rapid growth of automobile production and sales, the own brand market share increase, the gradual recovery of automobile exports and enhancing the overall scale production and marketing of large enterprise groups, the market demand structure was further optimized, the auto industry structural adjustment was also accelerated. In2011, China kept steady growth in auto market, actively developed energy conservation and new energy vehicles, further enhanced auto industrial concentration, kept high export growth and further optimized the automotive industry structure.As an important part of the world’s automotive industry, China’s auto industry will face golden development period in next10years, which will be a golden period in next10years of China auto industry. There will be7.1%average annual growth rate of China’s auto market in next decade, in2020, sales of China’s auto market will be expected to occupy more than half of the total car sales in the world, which will be about twice the sales of the U.S. market. China’s auto market prospects are very bright.This article will research and investigate supply chain management of Die castings in sub-car makers D company, analyze current Die castings supply chain management, point out some problems that exist Die castings supply chain management of D company, further discuss its procurement management, production and operations management and logistics in supply chain management. In order to design the optimized supply chain module for the sub—car makers D company to enhance the competition of its sub—suppliers of car makers in the worldwide, for example, production plan and control, inventory control, quality management, market segment, supplier development and management and so forth, to raise an improved supply chain system, to design the supply chain module for sub-Carmaker and build up the prompt reaction to the end market. So, that will help and contribute to the automotive industry.