Longjiang Farm Diversified Development Strategy Research

Hainan international tourism island rise for the national development strategy for the economic development of hainan farms broaden the space, especially for farm tourism, the real estate industry, the development of modern agriculture of historical development has brought new opportunities. In the more and more competitive market conditions, the diversified development strategy is the enterprise for the future development of an important way. Hainan agricultural reclamation longjiang farm in the first, second and third industry after success, with the aid of hainan international tourism island construction opportunity, gradually began to business diversification strategy. This research through the longjiang farm diversification development strategy analysis, an accurate grasp of the farm diversified development goal, positioning, risk and implement operation measures, etc. For farm promote diversification strategy to provide realize path, hainan agricultural reclamation brother farms to provide reference and reference, and promote the related theory and practice research, hainan even for the same domestic enterprises to provide diversification strategy model.This study in hainan international tourism island construction and farm system reform of the grand background, from the theory of diversification strategy, through the longjiang farm internal and external business environment factors and main competitor analysis, modern enterprise strategy management theory as the guide, a systematic research methods and the SWOT analysis technology, combined with longjiang farm their own advantages and disadvantages, this paper analyzes the farm to diversify the facing opportunities and challenges, and farm management industry status. Based on this, puts forward the longjiang farm should adopt to banana classification industry as its main business, building materials, wood long construction, small towns development as the core of the real estate business classification two, the third industry as the pillar industry of the diversified development strategy, and concentrate on the development of the first industry, coordinated development of the secondary and tertiary industries and pillar industries. In the sixth chapter, and put forward the development strategy of longjiang farm implement diversification of concrete operation measures.This paper is divided into six chapters, the first chapter introduction, this paper mainly elaborates the research background, significance, methods and thinking framework, etc.; The second chapter diversification strategy theory research, mainly from diversification strategy connotation, classification, premise, theoretical basis, analyzing the advantages and disadvantages of the related theory of diversity analysis; The third ZhangLongJiang farm diversified development environment analysis, mainly from two aspects of internal and external analysis of the diversified development strategy of macro environment; The fourth ZhangLongJiang farm diversification development strategy SWOT analysis; The fifth ZhangLongJiang farm diversification development strategy planning, mainly is respectively on the first, second and third industry development planning of paper; The sixth ZhangLongJiang farm diversification development strategy implementation plan, mainly is the implementation of the measures on diversification strategy. The last section of the conclusion and limitations, it is pointed out that the main conclusions of this study and deficiencies.