Reseach On Longjiang Bank Development Strategy

As a special financial community, city commercial bank play an important role in effect on local economic development. Longjiang Bank is located in Harbin city, since established it confronted with enormous development strain. Longjiang Bank is the provincial commercial bank of Heilongjiang province, it lends great financial support to local economic development. It is believed that Longjiang Bank and the local economic development are interdependent and mutually promotive.The thesis lays emphasis on the deterministic process of Longjiang Bank’s development strategy, makes a detailed analysis of present situation and future developmental direction. Base on strategic management theory and focused on strategic orientation, the thesis pointed out the background and significance of topics, as well as the theoretical tool of this thesis, research methods, ideas and frameworks. After analyzing the internal and external environment, framework of development strategy and implementation strategy are put forward. With taking a series of effective safeguard mechanism and supervision mechanism, Longjiang Bank supposed to constructive its own strategic management frames and development strategies.Under new financial environment the choice of development strategy will have a significant impact on the future development of Longjiang Bank. Longjiang Bank positioned as agricultural industry, small and medium-sized enterprise and provincial economy, choose introduce strategic investors development strategy and community development strategy, carried out a series of about overall, long-term planning of the system which focused on the characteristics development strategies, and pursue long-term survival and overall sustainable development.