The Research Of GA Mobile Enterprise Culture Construction System

Enterprise culture plays an important role in enterprise management development.this is because that it is is not only one of the key part of the unique and competitiveenterprise powers but also an important means and tool to cultivate enterprise uniquecompetitiveness. Second, It can effectively build good social image for the enterprise,ensuring the sustainable and stable development of enterprise. China mobile has beencommitted to cultivating the competitive power of the enterprise unique as well asattaching great importance to enterprise culture construction. as a result China mobilehas established a set of perfect enterprise culture idea system. However, with thetelecommunications restructuring and entering into the business operation,, greatchanges have taken place in telecommunications market competition. The changesoccur in the following aspects, first, competition intensity is greatly strengthened;second, competition ways vary from single price competition to the business, service,brand and culture, even higher level competition. China mobiles which has been"monopoly" in the past years, is facing more and more pressure of competition. Amongall the competitions, the construction of enterprise culture has become the commandingheights of the future competition. Therefore, strengthening enterprise cultureconstruction is imminent and a must.however due to the lack of experience in enterprise culture constructionorganization management and resources to support, GA mobile (China mobile SCprovince GA) branch of the enterprise culture construction is relatively lag.Especially,The company lightens management while strengthens business, which makesmany existing problems outstanding when the construction of corporate culture isorganized to promote and systematizedly managed. This phonomenon directly causesenterprise culture work an image change. What’s worse, China mobile enterprise cultureidea system has not been effectively implemented and practically used, so the enterpriseculture influence and effect are not fullly displayed. Therefore, how to really implementChina mobile enterprise culture idea system into practice, taking root germination, hasbecome urgent job China mobile. Based on in-depth and systematic research on GA mobile enterprise cultureconstruction, this paper analyzes the present situation in the construction of enterpriseculture, putting forward the local branch of the state level of the construction ofenterprise culture management system scheme, clearing the specific guiding ideology,objectives, focus, and constructing the construction of corporate culture of the relatedsecurity measures system. For China mobile enterprise culture idea system in cities statebranch level makes an active and beneficial exploration. On the whole, there is muchpractical significance in building industry and era characteristics to promote the mobilecommunication enterprise’s unique competitive power, achieving enterprise sustainabledevelopment for China mobile enterprise culture.