| With the rapid development of China’s auto industry as well as with the entrance of more and more international automotive companies to the Chinese automobile market, and the automotive industry in the face of globalization, platforms, modular and localization, this paper summarized the researches of communication management in the projects of localization and platform products in firm BR. By using of project management tools and methodologies it was analyzed that the how it work in company’s project communication management in identifying project stakeholders, communication planning, information dissemination, communication and process monitoring and reporting performance and other aspects of the problems for the project stakeholder analysis, communication planning and mainly focused on effective communication through the use of three main issues WBS, communication models, information roadmap, business information models and project management tools s recommendations for improvement measures.It was found that the major problem in the project communication management of firm BR is communication inefficient and ineffective, and the main reasons are the lack of proper approach of project stakeholders’ identification, the improper analysis of demands of stakeholders and some other factors which do harm to the daily communication. It was indicated the method to identify the stakeholders by establishing the road map of project information, and then approach to fulfill the analysis of requirements of stakeholders with the information model of process. |