The PA Insurance Company Organizational Structure Optimization Research

The Yunnan property insurance market is highly competitive, all of the27property insurance company, such as PICC, Ping An, the Pacific and the earth, growth rapidly, they take extraordinary action to seize the market. Ping An property insurance as the market’s second largest competitor, naturally even more needs for constant innovation and development.Facing fierce market competition in Yunnan, only the one who has powerful strain, innovation, and development ability can remain its invincible position. Optimal adjustment of the organizational structure, can not only smooth management lines and streamline reporting line, combine the management point, line, surface together, and also enable companies to dramatically increase the ability to control channel sale, to achieve the goal of business channelization, channel management, operational standardization, and benefit maximization. In addition, through the implementation of innovative structure optimization, but also strengthen internal management, team building, system process, working efficiency etc. Organizational structure reconstruction is one of the core business process reconstructions; the optimization of the organizational structure is transform the original product oriented organization structure to the market and customer-oriented organization structure, and establishes a new and highly effective insurance enterprises operation mode which embodies the unity of responsibility, authority and benefits, and rapid response to market changes.Therefore, this article from the perspective of the company organizational structure is studied, according to the project practice, analysis of the company organization status quo and existing problems, comparing the current organizational structure of the international, domestic insurance companies. And then based on the business process reconstruction and factors affecting organizational design, presents an overview principle and methods for company structure reconstruction. The necessity and the feasibility of BPR implementation in insurance company will be analyzed, and also study on the theory of organizational structure and design method as well as their relations with organization and process reconstruction. Finally based on the research achievements of the process reconstruction and organization structure theory research, focus on the existing organizational structure, combined with need for corporate channels reform, to carry out the optimization and integration of its organizational structure with a view to improve comprehensive company management, and promote business development, and improve operational efficiency. And finally become the market leader company of Yunnan property insurance market; effectively promote the sustainable and rapid development of yunnan property insurance market.