Study On The Franchise Management System Of TAIPAN

Since the80s of20th century, Chinese franchise is fast-growing. Both domestic andforeign franchise brands adopt various strategies and management methods for rapiddevelopment.Health club chains enter a golden age after Beijing2008Olympic Games. Relative to theUnited States, there is greater development potential in Chinese Health Club market. Asthere was no significant difference of hardware in health club, service quality would be themost important and the first work.The core business of Taipan is health club.During the past several years, Taipan adjustsits business format, from direct-sale store to franchise.In the recent years, Taipan keptusing franchise to exploit market. Taipan make a analysis of advantages and risks offranchise and compliance management thought is applied to franchise management, whichis commonly used in finance.The research results herein can offer other domestic and foreign franchise corporation forreference in China.