Manabe Café Franchise Operation And Business Analysis

As a new method of management, chain management develops very quickly and has formed a certain scale. A large number of chain enterprises are trying to explore hard and practice bravely, which will help these enterprises become stronger. But there are still some problems existing in Chinese catering industry: the lack of quantification standard of both the evaluation of intangible asset and the determination of rationality about the franchised amount; there are few well-known franchised brands in China; people owning the franchise lack the consideration of strategic plan in communal developing process; Short-term behavior is serious and the investment of management of franchise can not be completely understood by the owners; there is a lack of information management system, fast and unobstructed logistics delivery system, and a perfect training system.This paper begins with the real case study of the management condition of MANABE Cafe in New World Department Store, discusses the encountered problems, and then analyzes these problems from the angle of the whole catering industry, finally the writer puts forward his own opinion about Chinese franchise management . First, this paper introduces the origin and developing course of franchise management and its definition, provides a survey of franchise management in China and shows the significance of this paper. This paper introduces about the new chain mode of Cafe and also has a concrete introduction about the franchise system of MANABE Cafe. This paper discusses a common business problem through the reflection of problems faced by a concrete franchise store. This paper discusses the encountered problems, and then gives some advice to franchisers and franchisees. At last, this paper analyses the development condition of Chinese catering franchise management from the respect of the whole industry and give some advice for steady development of Chinese catering franchise management.