| The Chinese government has accelerated the pace of real estate developers’assets reorganization and industry structure adjustment by several rounds of regulation on the real estate market. This makes real estate buyers’confidence index decline continuously, and cuts down the real estate market’s volume so that the market depression continues. In this environment, if the developers want to survive and grow, they must change the operating mechanism and use innovative mechanism by applying advanced management ideas and methods, such as using the external strategy-’price for volume’ to increase the volume and internal strategy-’comprehensive restructuring, process optimization, full cost control’to reduce overall operating costs. Only in this way can the developers smoothly ride out the cold period.According to large-scale real estate development enterprises, factors like the company’s tender strategy, procurement methods and operational processes directly determine whether the allocation of resources is efficient, whether the first-line production needs are satisfied and the ability to reduce operating costs. These factors also play a positive and significant role in improving the products’quality, reducing costs and expanding the brand effect.Based on theories of Project Management, Strategic Procurement Management and Supply Chain Management, combined with the actual situation, this thesis have elaborated the large-scale real estate development enterprises’biding strategy, and figured how to accelerate the built of standardization system. It put forward a measure that by Comprehensive restructuring, process optimization, innovative management of suppliers, developers can realize the standardized management of the bidding and headquarters integration management. Thus the efficient first-line production needs can be satisfied and the overall operating costs can be reduced and eventually the value of biding be maximized. |
