South Lake Type Wetland Tourism Development Strategy Research

Wetlands, closely related to human survival, reproduction, development, is the ecological landscape of nature’s most bio-diversity and one of the most important living environment of humanity’s. The wetland has abundant function,which can meet people’s high-level spirit to pursue and brought considerable social and economic benefits to the tourist destination. So the wetland tourism is gradually popular. The South of Yangtze River area(called Jiangnan area) is the convergence of China’s largest rivers, lakes of complex wetlands, which is China’s most unique wetland ecosystem, and also conserves the world’s rare biological species, also is the area where lake wetland parks distribute densely. The wetland tourism development in the Jiangnan area is ascendant, however,the forward-looking theoretical research is lagging behind. The paper is to research and explore the tourism development status, development issues, space layout, product design, marketing and other aspects of Xiazhu Lake Na-tional Wetland Park in Deqing county,and based on the status of the Jiangnan lake wetland tourism resources and tourism development, the tourism development strate-gies of the the Jiangnan lake wetlands is proposed.The paper is divided into seven chapters. The first chapter introduces the research background, research significance, research path and research methods, as well as de-fines related concepts of Jiangnan wetland tourism, review and summarize the research of scholars to establish the theoretical basis for later analysis; The second chapter de-scribes the the Jiangnan lake wetlands tourism resources, summarize the characteristics of Jiangnan lake wetland tourism resources and tourism development status. Chapter III outlines and analyzes the tourism development status quo of Xiazhu Lake national wetland park, and points out the advantages and problems in the wetland tourism de-velopment; Chapter IV presents the wetland tourism development of strategic posi-tioning, development model and the overall spatial layout according to the tourism development status of Xiazhu Lake wetland, and based on the relative concept.Chapter V specifies the design ideas of tourism products and core product development vision for Xiazhu Lake wetland; Chapter VI makes positioning analysis for source markets of Xiazhu Lake area, and proposes marketing strategies; On the basis of the integration of first six chapters, Chapter VII proposes strategic thinking on the tourism development of Jiangnan lake wetlands,and provides relevant recommendations.