Study On The Development Of Intelligent Tourism In Hongze Lake Wetland Scenic Area In Jiangsu Province

In recent years,the rapid development of social economy,people's living standards improve,gradually from the material demand changes to the spiritual and cultural needs,tourism has also gradually become the common leisure in people's daily life of.2014 years,the State Council issued the "on promoting the reform and development of the tourism industry a number of opinions",the National Tourism Bureau this year as the wisdom of tourism,tourism province construction put forward under this background of Jiangsu Province,across the province to actively seek the transformation and upgrading of the tourism industry and great leap forward development.Huaian city of Hongze Lake Wetland scenic area as a National Nature Reserve,is changing the development mode,and vigorously promote the application of information technology in tourism industry,accelerate the construction of the wisdom of tourism.Information technology is a decisive factor in the development of modern tourism and the upgrading of the construction of the wisdom of tourism in the country in the background just unfolding.The author,with the theories of wisdom tourism as the premise,pointed out the development status of wisdom tourism in Hongze Lake Wetland scenic area,and points out that the present situation of informatization construction of Hongze Lake Wetland scenic area in the construction of the wisdom of tourism,then from the perspective of the wisdom of tourism are pointed out for the tourism development of Hongze Lake scenic area to analyze the existing problem.The problem from the perspective of macro and micro,in addition to the regulatory system is not perfect,the imbalance of industrial development,the informatization construction is backward,but also the government and tourism enterprises lack of linkage,around the lack of community participation.Through the analysis of SWOT on the scenic spots,advantages and opportunities mainly in its geographical location,tourism resources.Good development prospects,existing in the current situation the main disadvantages are problems and challenges are mainly embodied in the competition pressure.Through SWOT analysis,the necessity of the development of tourism in Hongze lake of wisdom From the analysis,as well as in all aspects of wisdom tourism construction on the road to make improvements,including the government,the application platform,management system,policy,personnel construction and capital investment.The wisdom of tourism service platform including smart travel portals,wisdom scenic service application system,government intelligence system,business intelligence planning management system four modules that relates to the base layer,data layer,application layer,service layer and decision layer.The mechanism of its long-term development include perfecting management system,establish the sharing mechanism,the introduction of policies and regulations,improve the talent team,expand the financing channels.The first part is the introduction,introduces the research background,research contents and methods,technology the route and the innovation of the paper;the second part is the basic research related to the interpretation of the basic concepts and the wisdom of tourism;the third part is the development of Hongze Lake Wetland scenic area in Huaian City Analysis on the present situation of Intelligent TourismThe fourth part is the SWOT analysis of the development of Hongze Huaian Lake Wetland scenic area,the fifth part of the Hongze Lake Wetland scenic area wisdom tourism development research;the sixth part is the conclusion.