Research On Marketing Strategy Of SAT Company

In recent years, China’s footwear industry extremely rapid development, China hasbecome the world’s largest footwear production base and exporter of shoes. Alongwith the accelerated process of WTO, many famous foreign brands to enter theChinese market, and the domestic market emerged new footwear brand, more dramathe domestic shoe industry competition, each shoe company have taken a variety ofdistribution means, expand distribution channels, at all costs for the customer,competition between the price war is more frequently staged, terminal sales profitfaced even negative profit situation. SAT also inevitably faced with these problems,then, how to determine the target market, how to formulate suitable for the enterprises,practical marketing strategy, take scientific and effective means of marketing toenterprises to expand market share, has become the imminent need to solve theproblem of SAT company.This article through to the SAT Corporation marketing strategy research, usingPotter’s five-force model for SAT company marketing environment analysis, targetmarket positioning, and through SWOT analysis to formulate marketing strategy,targeted to existing companies marketing problems puts forward some solvingmethods, respectively, from product, price, promotion and channel four major aspectsthat start. Based on the marketing theory on the basis of the research, taking SAT asthe research object, by empirical analysis and study, puts forward the measures forimproving SAT company marketing strategy, and strive for the company’s long-termdevelopment to provide some reference opinions, also hope to be able to be ourcountry the development of shoe line of business "cast a brick to attract jade" role.