Study On Women Shoes Network Marketing Strategy Optimization Of M Comapny

With the rapid development of electronic commerce network market, product sales network platform competition is increasingly fierce, the diversification of consumer demand, the low price competition of similar products, innovative products cannot get the protection of the market, so the traditional way of network marketing is facing serious test.M company's main woman's footwear products, in the era of big data network under the influence of the new network marketing model brings us a big impact and challenge, with the method of literature review and data analysis based on the relevant theory of network marketing, the status and development of M company facing the new marketing environment analysis, this paper expounds the female footwear market at present development situation and characteristics of consumer buying behavior; Optimize the process of implementation of network marketing strategy is discussed, and put forward the PEST strategy, marketing strategy and product price channel and promotion, has been clear about the company to choose the target market segmentation and positioning; Put forward the talent resources, team building, cultural management and performance appraisal and so on a series of security measures, make M under the existing difficulties, the system analysis of the problems of its own path optimization reform, to adapt to the rapid development of network platform, now to meet the demand of consumer products, at the relatively low cost to create a greater advantage of network platform, moment and grasp the market change.