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The Research Of Pearl Tourism Model

Posted on:2013-05-17Degree:MasterType:Thesis
Country:ChinaCandidate:Z W LiFull Text:PDF
GTID:2249330377961285Subject:Agricultural extension
Abstract/Summary:PDF Full Text Request
The correct choice of the appropriate mode of the development of tourism industryin the development process of a country and the region’s tourism industry is a keyissue. The mode of development of the tourism industry, refers to a specific timeperiod, a national or regional tourism industry development in general way, whichincludes the tourism industry development and tourism industry evolution of atwo-tier content. It is the theoretical generalization of a certain type of touristeconomy and theoretical abstraction.At present, with the rapid development of China’s tourism economy, while thetraditional model of development of the tourism industry which can’t meet the currentrequirements of social development. Seawater pearl production in the northern SouthChina Sea, Bay, commonly known as "pearl". The pearl is not only a proudhistory, but also today’s glorious. However, for various reasons, the pearl industryhas been plunged into the plight of the "high-yield low. Fully tap the tourism andcultural value of the pearl resources, extend the industrial chain has become animportant aspect to revive the pearl Treasures. Therefore, this article will be topicslocated in the pearl tourism development model to analyze the possibility ofcombining with the local tourism and optional for the development of the pearlindustry, which the current revitalization of the pearl industry some positive effect,while the tourism development model for other regions with local culture and industrycharacteristics to promote economic development in the region also has an importantreference.In this paper the main points and conclusions are as follows:(1) On the basis of summing up the results of previous studies, system analysis ofthe concept of tourism product and its composition, discussed in detail thedevelopment and design of tourism products (lines), on the basis of fully ascertainthe tourism resource base in pearl combination of cutting-edge theories and methodsof modern industrial economy, tourism management, system analysis andevaluation of tourism resources in Guangdong pearl and development status and the problems faced by using the SWOT matrix model. Classification Nanzhu tourismresources Preliminary, and design the tourism products and projects.(2) Differential positioning strategy, product portfolio strategy, productdevelopment spectrum mode pearl tourism strategy analysis, development anddesign of the pearl of tourism products and tourism routes,build Guangdong Nanzhutourism development model and the corresponding operation mechanism. Abroad andin China’s tourism industry development model are summarized, and analyzed thecharacteristics and advantages and disadvantages of the traditional mode ofdevelopment of tourism industry, a viable mode of tourism industry development inpearl, and pearl viable tourism development on this basis mode.(3) The innovation of this paper is a creative way to Guangdong pearl featuredresources and modern tourism, food, housing, transportation, travel, shopping,entertainment,"the six elements of integration, so that tourists Tourism in the pearlof knowledge, experience tourism activities in pearl culture and pearl Taobao, thefirst, second and tertiary industries linking, is an extension of the chain of pearlindustry and the expansion of tourism. Tourism product development, tourismproject design, tourism model construction process, pearl products, pearl culturesystematically integrated into the local tourism among its purpose in the developmentof local tourism, promote local economic development process to expand theinfluence of the pearl brand, promote pearl culture.
Keywords/Search Tags:Pearl travel, Tourism products, Travel patterns
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