Study On Development Strategy Of Anhui Zhaoxia Travel Agency

In recent years, along with the economical fast development, our country tourism inunder other industrial impetus, presented the rapid development the situation. Travelagency’s development opportunity is multitudinous, but challenge and threat coexisting.Unceasingly increases especially in the travel agency number, in the service gradualdiversification situation, how should the middle and small scale travel agency adjust,strengthens its competitive power, thus adapts the keen competition, becomes especiallyimportant. First, must be clear about the travel agency the development directiondetermines its mission, according to organization external environment and internalcondition hypothesis enterprise’s strategic target; again acts according to the strategictarget formulation corresponding operation, the management plan. Thus it can be seen,the formulation developmental strategy to enhances the travel agency overallcompetitive power is the current most urgent duty. But, the majority middle and smallscale travel agencies still lacked the consummation the strategic plan, even some travelagencies have never formulated the strategic plan, paid great attention to themanagement strategy merely, has not looked over the overall situation long-term strategy.In view of such situation, the union travel agency develops the demand, this articlelocates in formulates the developmental strategy for the small travel agency to providethe feasible reference, and take the rosy-colored clouds at dawn travel agency as theexample.This article through the travel agency industry macro-environment, marketconditions, competitive environment, and Zhaoxia travel agency analysis and study oftravel agency’s own resources and capacities, found dawn travel agency is located inAnhui area belongs to areas rich in tourism resources, tourism development, and thepolitical, economic and other factors on the development of tourism is also verybeneficial for dawn travel service provides a good external opportunities. However,dawn is also particularly fierce competition faced by the travel agencies, maincompetitors more competitive. Therefore, how to make use of external resources; seizethe opportunity to maintain its leading position in the fierce competition and the numberof competitors has become extremely important. This article under the premise that thisstudy, from macro to micro, from outside to inside, Dawn travel service to conduct a comprehensive analysis, create a SWOT analysis model. And on the basis of this modelto join the analytic, combining qualitative and quantitative analysis of organic. Finally,be dawn travel through analysis and calculation of strategy maps, and based on thestrategic map to choose their development strategy. On the basis of the strategy selected,under the Zhaoxia travel agency to the actual situation, analysis of the implementation ofthe strategy and strategic matches, eventually the corporate strategy of the detailedimplementation of the functions, Enterprise, better matching the development strategy,promoting the efficient operation of travel agencies.Dawn development strategy of travel agency through this study, want not only todawn travel agencies to solve practical problems at the present stage, Dawn travelagencies in the fierce competition in the industry will adapt quickly, more come to thefore. At the same time, also hope to strategy and strategic planning provide somereference to other similar enterprises.