Research On Activation Of Financial Strategy

In recent years, financial strategy theory even though there is a certainamount of development, but financial strategy theory in enterprisemanagement in the practice of the application or will appear more complexproblem, it will lead to financial strategy research will only stay in theoryphase, and the significance of solving practical problems is not big. In theenterprise management practice activities, to reasonably apply the financialstrategy theory to analyze and solve practical problems of enterprise is notmuch, this is also lead to the competitive power of enterprise is one of thereasons for not strong. Most of the listed companies in China according to theenterprise internal and external environment formulated relevant financialstrategy, but with the internal and external environment changes, financialstrategy but little will change as the environment changes. This paper, fromthe Angle of strategy analysis of financial enterprise financial strategy toactivate, combined with certain method of empirical analysis, so as to workout the suitable for the development of the enterprise financial strategy.This paper to household appliances industry of the listed company as theresearch object, the selection of part of the listed company as a sample toenterprise published financial statements on the basis of the data, theapplication of the financial strategy matrix and factor analysis, the selection ofenterprise financial ability to represent the index on the listed company’sprofit ability, solvency, value creation ability and operation ability scored andsorting, will the selection of enterprise distribution in financial strategy matrix,and thus develop each enterprise financial strategies for enterprisemanagement decision provides scientific basis.