JR Company’s Financial Strategy Case Analysis

A good enterprise strategy is good financial strategy,financial strategy as the core strategy in business strategy,in the process of the development of enterprises play an irreplaceable role,and good financial strategy can not only pay attention to the interests,more should pay attention to long-term benefits,using the financial strategy matrix to analysis,formulate reasonable financial strategy,so as to realize the long-term development of the enterprise.With the rise of world oil price and the aggravation of pollution,the world began to promote new energy vehicles.As a major country in the world,China kept up with the world trend and vigorously promoted new energy vehicles.As an emerging industry in China,new energy vehicles have been vigorously supported by the national government.A large number of relevant policies have been issued to promote the rapid development of new energy vehicles.In order to catch the train of development,JR company adopted the expansion financial strategy,actively merged and achieved the brilliant performance in 2016.However,the good times were not long.In 2018,the financial crisis was exposed and the company faced the bankruptcy crisis.This paper takes JR company as the research object to deeply analyze JR’s financial strategy.First of all,on the basis of financial strategy related theory,from the macro environment,industry environment and internal environment of JR,financial strategic environment analysis,and proposed the present stage JR company’s three major problems existing in the financial strategy,and then through the relevant financial indicators to analyze the status quo,through the historical variation trends of economic value added and financial strategy matrix analysis of the future development of the enterprise Finally,according to the analysis of the results of the company’s expansion of the financial strategy of the advantages and disadvantages of the interpretation,in view of the problems of its financial strategy put forward reasonable Suggestions.It also gives some enlightenment to other companies when they choose financial strategies for rapid expansion.