The Strategic Research On Logistics Business Portfolio Of The HX Company

With the rapid development of modern logistics industry, competition among enterprises is fierce, the requirements for logistics services is also rising, a new challenge to the logistics industry. HX company’s as a third-party logistics enterprises, the Government’s strong support, through the difficult process of venture period, into the company’s rapid growth stage. At this stage, the rapid growth of the business in the next five-year development strategy of the company under the guidance of rational planning of the company’s business portfolio development strategy, it is very necessary to enhance the company’s competitiveness. Therefore, based on the advanced management theory, the use of scientific methods HX company’s business portfolio development planning study has important practical significance.This paper researches on the multi-business portfolio analysis tools, General matrix, the directional policy matrix, and life-cycle matrix tool of its basic ideas from the Boston Matrix, SPACE matrix can be further pointed out that the strategy of business development options. And the analysis of the industry based on the environment, outside the enterprise economy, politics, and internal environment, to determine the direction of the enterprise portfolio. Derived from the environmental analysis of the future development of the HX company’s logistics business is facing three major issues:First, the structure is irrational, high management costs; Secondly, company talent pool The lack of high-end shortage of talent; Third, the lack of funds, small-scale business, a single structure. Solve the above problem and to analyze results, according to the actual situation of HX company’s, the mature business portfolio management theory (such as the Boston matrix) and business development strategic decision-making theory (such as SPACE matrix), Offensive type of industrial logistics business development strategy, defensive bulk material storage and distribution business development strategy, competitive transport business development strategy to match the company’s business portfolio strategy. Improve the organizational structure, financing is a major control point of the strategy implementation process, the company must at the same time improve the organizational structure, on the one hand, actively training and the introduction of talent, on the one hand, as soon as possible take the company public financing included in the agenda to accelerate personnel training and active.This paper planning out the logistics portfolio development strategy for the company, and promotes the development to the high-end business direction, enhances the company’s logistics portfolio structure, the formation of their competitive advantage, and achieved good economic and social benefits.