L Logistics Company Developing Strategy Research

In recent years,China's automobile industry has developed rapidly,and also greatly promoted the development of automobile logistics enterprises.In this process,the business model of automobile logistics enterprises has also been innovative and rich.For the automobile logistics enterprise business development,existing business models need to be adjusted to optimize the corresponding,especially with the emergence of the third party logistics enterprise which,also profoundly changed the traditional mode of automobile logistics.So in the process of the development of automobile logistics enterprises,how to take effective measures in business development,to adapt to the changes in the external environment,establish a more perfect business model,to ensure the long-term healthy development of automobile logistics enterprises also plays a very important role.From this point of view,in recent years,many automobile logistics enterprises actively carry out business development,especially to promote diversified business strategy,but also in order to adapt to the current automotive logistics environment development situation.In the automobile logistics enterprise business development needs,according to the actual situation of internal and external environment,combined with its own characteristics,adopt appropriate strategies in business development,the future business development of planning,the automobile logistics enterprise development in the business can be an important way to success.Taking L logistics enterprise as an example,this paper studies its business development.Using PEST analysis and SWOT analysis tools,this paper systematically analyzes the internal and external environment situation faced by L logistics enterprises,and probes into some problems and difficulties faced by L logistics enterprises in their business development.Then,according to the actual situation of L logistics enterprises and the external environment,put forward its business development strategy.The study found that the L logistics enterprise as an auto logistics enterprises,the situation in the current market environment,also need to actively carry out the transformation,especially in business development,we should formulate the corresponding development strategy.Moreover,in the current development of L logistics enterprises,they are also faced with a number of more prominent issues,such as the single service model,high logistics costs,low degree of information technology and so on.The existence of these problems also has a great impact on the long-term development of L logistics enterprises.Therefore,in view of this problem,L logistics enterprises should carry out business development according to their actual situation and internal and external environment situation,and establish appropriate enterprise development strategy.It plays a very important role in promoting the business development of L logistics enterprises,and it can also promote the long-term and healthy development of the logistics enterprises.