Research On The Improvement Of Staff Motivation Program Of Chenzhou Unicom Company

With the advance of world economic integration and the approach of theknowledge economy era, scientific and technological level factors have occupy animportant place in the development of enterprises, and the staff quality and vitalityhas become the fundamental driving force of enterprise development. A large numberof facts have proven that all the successful enterprises attach great importance tostimulate enthusiasm and creativity of the staffs. Along with the introduction ofcompetition regime, the monopoly of telecommunications enterprise was broken, andthe traditional internal management mechanism faced multiple challenges. Startingwith the classical incentive theory, it is of great practical significance for thedevelopment of the telecommunications business to explore the employee incentiveprogram of Chenzhou Unicom Company, and it can also enrich the theory of humanresource management research.The improvements of Chenzhou Unicom’s incentive program related to itsprinciples, objectives and model number of factors. First, we need to improve thecontent of the incentive compensation, including the optimization ofperformance-based pay system, the implementation of stock option plans, and theimplementation of the menu-style welfare and so on. Secondly, we intend to improvethe appraisal program of Chenzhou Unicom, including the method of performanceappraisal model and the assessment indicators, etc. Finally, we plan to improve thenon-material incentive programs, for example, improve the employee’s career, andpromote corporate culture, intensive training measures and so on. All of theimprovement program will require specific conditions to implement and safeguardmeasures, and the effects also need for a qualitative assessment and quantitativeassessment.Based on the employee incentive status of Chenzhou Unicom Company, thepaper set up a complete system of motivation mechanism which is fit to the company,hoping to improve the company’s management level, promote employee motivation,enhance employee loyalty, support company business goals and ensure the company’ssustainable development. In addition, the author hopes to provide advice for otherdomestic companies while improve the incentive effect of Chenzhou UnicomCompany.