| With the "The12th Five-Year Plan" start, China’s civil aviation transport market will also usher in rapid development, with airlines increasing the level of hardware construction, close to the civil aviation industry will become more service-oriented enhancement of soft power, aviation and food industries as civil aviation important branch of transport, as air quality, improve service and promote the development of essential civil aviation sector. After nearly three decades of development, the country is now more than100airline food catering company, to maintain a rapid growth in the macroeconomic and the rapid development of air transport industry situation, China’s aviation food industry will also have great development. However, the recent sharp rise in commodity prices, competition becomes more intense and over-flight food companies rely on the status of the airline, leading airline food catering industry in the development process, is also facing a bottleneck or even a crisis of survival. Therefore, in-depth strategic choice of airline food business and management has a strong practical significance.Based on the analysis and study of the aviation food catering industry, the HS should to develop an appropriate strategy to enhance their core competitive advantage. This paper companies by sector external macro environment and industry competitive environment analysis, explained the background and characteristics of the industry, identify opportunities and threats, and then the internal conditions of enterprises comprehensive SWOT analysis to determine the internal conditions of the strengths and weaknesses; in this Based on the obtained matching strategy, combined with the company’s strategic goals, make strategic choices; then, the specific measures proposed implementation of the strategy, the company’s strategy to form HS system, and ultimately to promote the cultivation of competitive advantage, corporate strategy successfully transformation and adjustment. |
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