Supply Chain Management Performance Evaiuation Research Of Shenzhen International Logistics Co.

At the beginning of21century,in accordance with the modern and competition factors,all kinds of products have four characters as below:homogeneity for the same sorts,customs diversification and specific requestion,difficult forecast for the market demands,the short time for the product’s life.One middle product’s assemblying will take thousands upon thousands materials,and middle supplies for these materials are very tight,so we called this retationship as "Supply Chain".At the end of20century,refer to supply chain,the scholar of Harvard advance the theory of VCR which considered the responsibility for the corporation is creating the value.We can divide the activities of the corporation into several parts due to it’s strategic essentiality,and it will create the value also.These parts include four assist actions like basis facility,human resources management,exploitation of techniques and purchase,five basis actions like inner logistics,production,sales,outside logistics and services,above nine actions are made of the value chain.The percentage of market’s possession is lie on the customer’s value.The market’s competition is change fm product to service,fm the price to the value(customer value)."The advantages of the competition " also change to excellent service+excellent production,that’s to say more quick response for the delivery of the product.Then the focus of the competition change to the delivery time of the goods.In the supply chain,logistics covers the whole procedure fm the material purchasing to the end consuming.It also decides the speed of order perform..The efficiency of supply chain lies on the quality of logistics service.In the supply chain,beyond the costs of materials,the logistics’cost is the big one.Once the conditions unchanged,the reduction of the logistics cost will enlarge the profit margin. At the higher efficiency than the average level of the logistics in the supply chain,namely the expenses of the logistics in supply chain is lower than the average level of the trade,the supply chain will bring excess profits. Special logistics service create the advantage of time and costs,which are the main requests for the competition of supply chain.This article is started with the analysis of Shenzhen International Total Logistics Ltd.co.,in accordance with the running of the supply chain and performance evaluation,by analysis the driving matters of company supply chain’s performance,thinking out the problems of the supply chain management,finding the logical measure to improve,building up the performance score system,above all are aim to the efficiency supply chain which can improve of the competition of the company,win more customers and get more values.This article includes two parts research:Part I:Introduction of the supply chain of Shenzhen International Total,which consists of the coverage of company business,customer’s request,the competition of both inner and out company’ sides.On the running baisis of standardization and procedurlization,build up the more efficiency supply chain management system,detail every procedure of the management,considering the relationship of the parterners supply chain,compromise their cooperates to the value chain,improve the competition of the company.Part II Design the structure of the supply chain performances include the principle of the design, the model of system,the score of performance, the percentage of items,the judging level and so on.