Study On The Mushroom Farmers’ Selection And Participation Willingness Of The Vertical Collaborative In The Angle Of Supply Chain

In recent years,with gradually intensified competition in the international market, con sumer demand is increasing in mushroom production and processing technology, mushroo m supply chain decentralized,independent and small-scale production is not conducive to mushroom industry efficient and sustainable and stable developent. Therefore, the optimi-zation the mode of supply,improve the operational effciency of the supply chain is the key issues of industrial denelopment.Mushroom as the participate in the main body,to occupy an important position in the supply chain. A real problem need to be solved that is the disperrsion of the mushroom in the vertical supply chain collaboration,integrated supply model to improve the operational efficiency of the mushroom supply chain.Base on the mushroom angle,this article take theories and so on tansaction cost,peas-sant household behavior,supply chain management,vertical cooperation as the basis,uses the questionaire survey,Mutinomial Logit methods,and dual Logit regression analysis,sele-ct Hebei,Liaoning,Jilin,Heilongjiang,Jiangsu,Zhenjiang,and so on,have10province447farners is the sample,has carried on system’s analysis to participation vertical cooperation’ s beihavior the mushroom supply chain.The finding indicated:(1) the majority of farmers still chose through the mushroom commerce carries on the sale,but few carries on the cooperation sale;(2)affects the farmers chocie sale way,the primary factor is the production operation characteristic and the trans-ction characteristic,including sales difficulty,province market understanding,selling price fair,loans method of settling accounts,mushroom transaction degree of difficulty;(3) the farmers participate is very positvation,affects the ones to join vertical cooperation of supp-cteristic,production operation characteristic and transaction characteristic;(4)participation supply chain vertical cooperation to be able to enhance the farmers’income.On the basis of the analysis,the article suggested:(1) speeds up the establisment mus-hroom product the standardization and the quality graduation system;(2) increases the inv-estment dynamics which the mushoom supply chain constructs;(3) establishes the highly effective mushroom price collection and the dissemination system;(4)enhances the farmers the organition degree;(5) enlarges the new vertical cooperation way the propaganda.