Research On Vertical Collaboration And Quality Control Activities Of Broiler Farmers

In recent years, China’s broiler industry has developed rapidly, in 2010 our country has become the world’s second largest after the US broiler producer, broiler industry is not only occupied a pivotal position in the development of agriculture, industry, and national economic development is becoming a hot industry. The rapid development of broiler industry, the quality of security has become broiler producers, consumers and the focus of government attention, because of the quality of life and health of food safety and consumer safety are closely related. Now, however, have occurred broiler products quality and safety situation on the domestic market, but not very optimistic, because the broiler product quality problems caused by the violation of personal safety when cases. Good or bad the quality is the key to a broiler breeding broiler production stage, to explore the reason is due to the quality and safety awareness broiler farmers is not strong, but the deeper reason may be broiler farmers mode of production decisions. Single, traditional production methods are keeping small-scale, low degree of organization, keeping the technology behind such problems, which adversely affect the quality control broiler production stage. Rely solely on the intermediate business(slaughterhouses and processing enterprises) in efforts to control the quality and safety is not enough. Therefore, we should focus on the production of broiler farmers farming stage to grasp the quality and safety.On the basis of previous studies on the theory will clarify the relationship between the qualities of vertical collaboration with farmers to control the behavior of the sort. Find farmers to choose between different forms of vertical coordination behavior of their quality control is significant. Therefore, this article through seven cities in Shandong fieldwork, select broiler farmers to use feed additives act as an entry point for the study, the use of "double bar" selection model for quality control activities in collaboration with different vertical broiler farmer description statistical analysis and model checking. Found that for broiler farmer, the farmers of different vertical collaborate using drug additives behavior is different, there are some differences between. At the same time for two factors loose and tight vertical collaboration farmers Additive use behaviors there are differences, the overall terms, drug use behaviors additives broiler chicken farmers mainly by households age, educational level, the number of chickens, raising Chicken proportion of total revenue, the scale of farming, with or without vaccination treatment records, chicken farmers risk appetite and its impact on the quality and safety of agricultural products and other cognitive factors. For farmers participating in a close contractual relationship under way, the use of the additive factors affecting their behavior significantly more involved in the loose way farmers market transactions, and the tendency for the demand for pharmaceutical additives are significantly weaker than the latter. To further explore the impact of transaction costs on the broiler farmers selected vertical cooperation, according to the survey data, using binary Probit probability model system to analyze the transaction costs in the form of vertical coordination of different scale broiler farmers breeding selection and quality control behavior Its degree of comparison. Analysis showed that the cost information for different scale farming households have a strong constraint, farmers lack of timely and reliable source of market information, access to the high cost of market information; scale farmers involved in farming due to the different markets, "the ability to enter" and " retain the ability to " different, affect the cost of negotiating differences in the scale of farming households three vertical collaboration obvious choice; the negative impact of supervision(execution) cost of vertical cooperation large-scale farming households selected significantly greater than for small-scale farming affect farmers; more noteworthy is that when chicken farmers think the quality of broiler breeding uncertainty, the stronger, the more inclined to choose a relatively lax inspection market transactions, but the scale of farming for quality inspection issues relative response it is more strongly influenced by the individual characteristics of farmers and their socio-economic variables selected vertical cooperation also with a certain binding. Finally, based on the analysis, relevant suggestions are put forward.