Development Strategy Study Of JC Chemical CO. Plating Additives Market

Along with our country economy and the rapid development of science and technology,the world manufacturing center of gravity has been gradually shifting to China, the majorityof domestic small and medium enterprises by hitherto unknown challenge, targeted at smalland medium enterprises marketing strategy research, especially the industrial areas of marketdevelopment strategy research about, accordingly, as a private enterprise JC chemicalcompany, whether out of a rapid and steady growth of the road is very important, but also todomestic plating additive enterprise industrial upgrading of great significance.This article through to the JC Chemical Company electroplating additives businesscurrent situation, the existing problems are analyzed, this paper discusses the use of brandstrategy, marketing and organizational change theories of JC Chemical Companyelectroplating additives business Bottleneck Breakthrough on the necessity, and on the basisof the design of JC Chemical Company electroplating additives business marketing strategy,including brand spin-off strategy, target market strategy, competition strategy, product strategy,channel strategy, service strategy, price competition strategy. Point electroplatingintermediates, plating additive two business diversification and the same brand operation, notonly the dilution of brand products in the customers mind ranking problems, even conflicts,are vulnerable to plating additives business market development obstacle, brand split andbrand operation is the fundamental solution. The innovative use of marketing channelmanagement theory in the third channel model, a good solution to the plating additiveenterprises how to crack because the industry enters a doorsill low as a result of the selection,breeding, leaving employees, and other aspects of the problem, a very good coordination ofenterprises and employees of common development. In order to ensure market developmentstrategy to promote effective, this paper also discussed including organizational change,business process reengineering, performance management, employee development plan andthe compensation and other security measures. This strategy not only on the JC chemicalcompany’s development has direct sense, while the domestic plating additive enterprises alsocan draw lessons from a meaning.JC chemical company as a private high-tech enterprise, whether in Shenzhen city or thesurface treatment industry in China, JC chemical company has a certain representation. This paper studies on similar privately operated small and medium-sized enterprise businessdevelopment has a certain reference value.