The Refrigerator Development Project Process Reengineering Research Based On Hisense Ronshen Company

The Hisense Ronshen is a household appliance manufacturing enterprises.When the domestic appliances is entering the low profit era, market competition is very intense. At the same time, the export market situation is not optimistic, the developed countries such as Europe、 America、janpan, in order to protect the local manufacture enterprises, have through technical standards, to improve market access threshold. Hisense Ronshen not only face the external environment quite difficult. But also the product line is not strong enough. The product model of aging problem, high energy consumption, the appearance of outdated, high cost and so on. This paper describes the Hisense Ronshen facing internal and external environment and background. The Hisense Ronshen need to have new products, and is lack of high-end new products to supplement the product lines. The company need the successful new product development process platform, to support enterprises to develop the high quality and high performance new products.Secondly, based on the analysis of the current Hisense Ronshen’s new product development process operation, need with the theory of BPR.including activity based management theory, the theory of business process reengineering and integrated product development theory, in order to better guide the new product development process reengineering of refrigerator Hisense Ronshen company.Thirdly, based on the analysis of the refrigerator Hisense Ronshen’s new product development process; using the ASME method,activity-based costing.To expose the existing process problems. Therefore, the integrated product development is used by Hisense Ronshen, and draw the new product development transformation chart. And compared the data of transformation, the after transformation process can be improved significantly.Finally, through the Hisense Ronshen’s example, describe the situation of chinese household electrical appliance manufacturing’s situation. through new product development process reengineering, achieve the enterprise’s management style and mode of operation change, improve business performance and competitiveness of products, and continuously meet market and customer requirements.