The Implementation Of Hub Strategy For A Airport

Firstly，the paper made a close study on the development experiences of the foreign hubairports, summed up the basic conditions of hub airport, and as a benchmark for theconstruction of hub airport. Next, the object of study in the paper is A Airport. By analyzingthe external factors and internal factors of A airport in the construction of hub airport bySWOT model, summed up the opportunities for A airport: domestic and international touristssufficient; the per capita disposable income is higher in hinterland; the tourism resources andtourism market are broad in hinterland; the government intensify support to develop moreinternational flight routes. The threats are: the competition is more intense; the internationalroutes is a serious shortage and low market share; aeronautical charges is more expensive,which is not conducive to develop market; short-haul routes are affected by the high-speedrailway and other modes of transport. The advantages are: the largest base airlines is powerful;the domestic flights of A Airport is abundant and higher market share; higher level of service;the brand is better. The disadvantages are: the existing hardware facilities is graduallybecoming a bottleneck for business development; a part of operating aspects of performanceis low; the competitive is not good for transit. Finally, according to the gap between AAirport and benchmarking hub airport, from a tourist point of view, proposed difficulties andproblems to be solved for the construction of hub airport, and developed three strategies for Aairport to be a hub: the strategy of enhance company’s internal operations; the strategy ofenhance the flight route competitiveness; the strategy of enhance the probability of travelersto choose.This paper presents the implementation of the program based on the actual situation of Aairport, combined with the theory of the hub airport. It described completely theimplementation plan of hub competitive strategy for A Airport. I hope the investigation couldbe a reference for A airport to make hub progress and strategy.