Jinan City Gas Station Location Study

Petroleum sales enterprises are all under the increasingly fierce competition currently, the one who get the terminal to gain power, gas stations are both a major sales channel for oil sales enterprises, and also a major source of profits, therefore, the development and construction of gas stations become the top priority of the oil sales enterprises, directly affecting the survival and development of the enterprise. Gas stations’construction investment relates amount of money, ranging from several million to more than tens of millions, as some large-scale gas stations planning to invest billions of RMB even, and most of them are long-term investment. It will cause great damage when the external environment changes making gas stations relocate or adjust. How to make the investment decisions of the gas stations, optimize the gas station location and configuration, enhance income-generating capacity of the gas station, firmly upgrade the amount of fuel charge, are the problems which the Petroleum sales enterprises must to face.This article intends to summarize research on the traditional location theory and district theories, combine the retail characteristics and the particularly goods of the gas station, analyses the nature and characteristics of urban gas stations, combined district theory and gas stations location to build a suitable Index System of urban gas stations’ location, take a step of first selecting the macro target then the micro address to build a city gas station site evaluation Index System and model. Through the analysis of specific cases in Jinan City to verify the availability of the evaluation system, providing a reference for the optimization of city gas station location model.Gas stations are not only one of the urban infrastructure facilities, but also a indispensable accessory components of the urban road transport system and an important node of the urban construction. Because the city’s civilian car ownership growth too fast, as a protection of car driving, how to choose a better address for the gas station to meet the requirements of the construction of the state’s gas stations, at the same time, to achieve a timely, convenient refueling for the vehicles,is a realistic and meaningful subject.