Retail Commercial Location Theory And Its Location On The Retail Guidance

This paper starting from explaining the central place theory which has dominated retail geography for a long time. Then it summarizes a wider range of topics developed after this concept. Also, domestic researchers has made some achievements in this area which are included in the first part.Retail Internationalization is the macro background of this paper. Retail internationalization and China's open to WTO has brought vast number of retailer from abroad to China, and also brought domestic retailers fierce competition. Chinese retailers are facing both difficulties and chances to grow up. Based on the introduction of retail internationalization and the analysis on the current retail market of China, this paper hopes to bring the topic of retail location to attention.The introduction of marketing area and related models is to bring China's retailers some skills in choosing retail location which is vital to their business.