Analysis On Farmer’s Willingness And Behavior To Participate In Rural Cooperative Economic Organization

Rural cooperative economic organization (RCEO) plays a positive role in enhancing the organization level of the rural area, promoting the industrial management of agriculture, and increasing the income of farmers. We made a comprehensive analysis about the farmers’ willingness, behavior and the influence of participation in RCEO, taking county W in Jiangxi province as the research site. Our research based on authoritative science theories, such as the rational choice theory and Parsons’s social action theory. During this research, document analysis, questionnaire and case study are applied.This paper studies mainly includes the following aspects:firstly, to analyze the current situation of RCEO in county W. Secondly, to describe the willingness and behavior of farmers’ participation in RCEO. Thirdly, to analyze the factors which affect the willingness and behavior of farmers’ participation in RCEO.Fourthly, to give some policy suggestions on promoting the development of the RCEO, according to the research results.Conclusions drawn from this paper research are the followings:First of all, although the peasant households have lower cognitive degree of RCEO, and lower parentage in the participation of RCEO, they still have motivation and willingness to participate in.Secondly, the willingness of peasant household consists to the participation in RCEO. As for the developing patterns, they prefer to choose the RCEO leaded by large scale agricultural production and the leading agriculture enterprises. For the members, they think that the membership of RCEO should be diversified. In the mode of organization’s financing and funding, the major sources are expected to be the share contribution of its staff, bank loans and government subsidy. To the distribution of interest, they suppose the surplus of RCEO should be extracted by ratio of the provident fund. And the others should be distributed by sharing out bonus and rebating according to the volume.In addition, the effects of farmers’ behaviors participating in RCEO are poor. The farmers do not show their high satisfaction but strong distrust to RCEO.Lastly, the peasant households’ participation willingness and behaviors are depended on various factors, including the macroscopic exterior factors, such as government’s supportive strength, marketing economic features and the development of RCEO, and the microcosmic individual factors, for example, ideology, gender, education level, cadre experience, effects of the cognition of RCEO to the farmer’s participation willingness and behaviors. But the influence of the age and the family economic levels is slight.