Tibetan Carpets Industry Research

After thousands of years of living and multiplying as well as the foreign exchanges, Tibetan-dominated of all ethnic groups living in Qinghai-Tibet Plateau gives birth to the rich and colorful ethnic culture in the process of constantly adapting to unique geographical environment of Qinghai-Tibet Plateau.In the21st century, developed technology drives economic globalization to a higher level. Products carrying the national culture symbol spread from Qinghai-Tibet Plateau gradually toward the world, and are favored by consumers around the world with unique cultural connotation and the original ecological characteristics.At the same time, Qinghai-Tibet Plateau with its unique geographic environment becomes an important ecological barrier of China and even the world, which plays an irreplaceable role to maintain the global climate and ecological balance.What kind of industry chose to develop in Qinghai-Tibet Plateau will influence and even determine the welfare of the whole human-beings.Tibetan carpets as a kind of ethnic handicrafts with a long history, which have rich cultural connotations, are made of pure natural raw materials and are good for energy-saving and environmental protection, have currently produced a certain scale output in Qinghai Province and Tibet Autonomous Region. Tibetan carpet industry as a typical representative of the national cultural industries of Qinghai-Tibet Plateau, not only adapts to the industrial need of the important ecological value in this region, but also has clear comparative advantages compared with other regions.The author takes Tibetan Carpet Industry as study object and divides this thesis into five parts to elaborate by the comparative study between Qinghai province and Tibet autonomous region.The first part is mainly about the historical development vein of Tibetan carpets, including the historical evolution separately in Qinghai province and Tibet autonomous region. To strengthen the effect of the comparative study in this thesis, the history and current situation of the development of the Tibetan carpet industry in Nepal is introduced in the history part.In the second and third parts, the Tibetan carpet industry is discussed in the perspective of supply and demand. The supply and demand of Tibetan carpet are affected by many factors, from which the author picks up emphatically main ones to illustrate, such as raw materials, labor forces and manufacturers of the supply, as well as the domestic and international market demands and measures to pull demand of the demand.In the fourth part, with SWOT model the author analyses four perspectives of the strength, weakness, opportunity and threatening in detail, and summarizes the outline in tabular form according to SO strategy, WO strategy, ST strategy and WT strategy in the brief summary, to lay the premise for the fifth part.In the fifth part, the author divides the industrial chain of Tibetan carpet industry into front and terminal, and put forward the corresponding strategic countermeasures separately for existing problems of front and terminal.In the last part, in accordance with the historical characteristics of the development of Tibetan Carpet Industry, as well as the trend of regional integration of global economic development, the author gives development ideas and specific measures to construct the integration of Tibetan Carpet Industry in Qinghai-Tibet Plateau.