| Since the reform and opening up,China's tourism industry has been in constant progress,especially in the late ninety s,the benefit of the tourism industry has greatly improve;At the same time,the tourism industry itself is constantly developing,with wisdom,virtual,sports and other new form of the combination of travel content emerge in endlessly,the traditional sightseeing tourism has become mainstream,no longer the focus of the tourism change is more efficiency.Based on the view of production elements,demand condition,phase in henan province industry,government behavior,competitive advantage in five aspects as the research object,in the national "area" under the guidance of strategic policy,study of our province in recent years the development of sports tourism.The results show that:Sports in henan province and zhengzhou area of jiaozuo tourism promoting martial arts culture,strive to achieve "international sports tourism destination";Features with a personalized,repeatability,geographic concentration,seasonal;Law of development of unity,from the inside out,with many industry cross;Is development trend of sports tourism and the combination of science and technology,in multiple areas of sports tourism embodies the function of artificial intelligence,gradually realizes intelligence.1,the factors of production,in henan province urbanization level is not high;Natural resources in a variety of forms,but the mountain activities form is good in the river;Time is short,on the study of sports tourism in henan province content forms more diverse;Traffic is a big progress in infrastructure.2,the demand of clothing,food still plays an important role in our daily life.The increase in the number of relatively less entertainment consumption medical expenditures;Education and cultural entertainment services consumption will gradually in the life the important position in the future.3,henan tourism industry gradually shift from an increase in the number of ascension for quality;County and the county under the amount of total retail sales of social consumer goods need more efforts to develop,especially in rural areas.4,the government,pointed out the developing direction of "area" strategy,to carry out the many related documents to support and help,make with international sports tourism characteristics.5,in henan province in the "food,accommodation,transportation,traveling,shopping,entertainment," all aspects of the six elements have characteristics,but also appeared a variety of problems,need the government to takecorresponding measures to improve it.Countermeasures:1,determine the strategy of sports tourism in henan province in the "area" overall orientation,strengthen regional cooperation and development of local and outside the city,outside the province,overseas tourist market,intensify the urbanization transformation of innovation.2,under the leadership of the government,the reasonable layout of sports tourism in henan province development direction,take the "face" and "everything" combined with the development of the structure,improve the auxiliary industry of sports tourism.3,perfect the laws and regulations,in order to place based on the specific circumstances,learning foreign experience;Create advanced wisdom city;Strengthen the protection of environment.4,to set up the international talent training system of cooperation,to speed up the convergence with international teaching,universities and colleges in henan province,strengthen exchanges and cooperation between departments,between the quality and quantity of qualified sports tourism talents.5,make full use of the Internet,developing more humanized service,meet the needs of various factors in the sports tourism.6,to choose the high quality of sports tourism industry in henan province,in terms of advantage of subject make the development of sports tourism products with characteristics of special design,gradually increase the international awareness of sports tourism in henan province. |
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