Study On The City Synthesis Development Strategy To AVIC Real Estate Holding Company Limited

Avic real estate is a veteran central holding enterprises A shares of listed companies, the total market value of nearly10000000000. Although after years of development, but in the real estate industry has not create their own competitive advantage. After a new round of the real estate market gold period of development, the real estate industry pattern and national policy matures, in this context, research Avic real estate development in the new era of strategic choice and countermeasure appear to have important significance.This text is mainly on the real estate at the present stage of project development the present situation and problems of analysis, in the third chapter uses the differentiation strategy was proposed for the selection of city synthesis development strategy, and at the same time on the city complex development operation mode, profit mode and other aspects of the analysis, then uses the five forces model analysis method, the potential entrants, suppliers, buyers for a supply of sth. the ability for a supply of sth. ability, competition between competition and alternatives to waited for a respect to undertake thorough analysis, further supporting the city synthesis strategy. In the fourth chapter through the use of SWOT analysis method, the tools of strategic analysis, respectively, on the real estate regional project status, their own resources and management aspects of the disadvantaged, city changed development to bring the opportunity and the macro environment and competitive threats and other factors detailed analysis and argumentation, finally obtains the city synthesis development strategy is the inevitable choice in the stage of Avic real estate is the conclusion, and how to implement this strategy put forward new project development, construction and commercial operators and other specific implementation strategy. In the fifth chapter the strategy how to realize the proposed three countermeasures and measures were set up, expand synergetic mechanism, integrate its own land resources; application of big project team" mode, enhance the ability to project development; to establish professional business team, enhance the ability to hold property management. Finally, to ensure the implementation of strategy from the point of view, no matter what kind of strategy should use appropriate organizational form and management mode or mechanism to realize.