The Research Of AVIC Greate World Zhuhonglu Commercial Project Marketing Strategy

In China, to realestate plays, the governmental regulation and control a very important role, but marketing strategy also plays an irreplaceable role in our the market economy system.Enterprise can stand out from the crowd only based on a deep analysis and scientific and effective planning marketing.In this paper,by applying marketing theory,theory of marketing planning, marketing mix strategy theory,the first of the current market situation and the real estate research and analysis, and followed according to research results, methods used SWOT,AVIC Create world Zhu Honglu commercial project on the specific project environment project analysis and the many factors affecting the project for further analysis, then the project target market,target market research, develop project marketing strategy,and product,price, marketing, promotion and other aspects of the planning strategy and develop a marketing strategy project implementation. Finally on the marketing strategy of the project were summarized, the project reached its conclusion on the development of similar projects in China. Proposed marketing strategy,and for the conclusions of the study,companies to ensure the correctness of the direction of project development,improve the project to improve marketing performance projects to achieve the purpose of successful development projects of great significance.