Study On Development Strategy Of Avic Zhongnan Transmission Machinery Works

This thesis, by taking AVIC ZhongNan Transmission Machinery Works as a typical object of study, intensively and systematically studies the development strategy of the enterprise based on fully investigation, data collection, practical experience as well as on the theories of modern enterprise development strategy and analyzing tools.By expatiating on the related theories of development strategic management for an enterprise, this thesis clarifies deeply the internal strategic conditions from four aspects and the external environmental conditions through analyzing the macro and micro factors that forming the strategy environment, which lays the foundation for the establishment of development strategy. It analyzes in details the advantages and inferior position of the enterprise with SWOT method and points out the current defects existing,and defines the development strategic concept, target and the priority of AVIC ZhongNan Transmission Machinery Works. It puts forward the effective measures to ensure the changing of current status to be operable, which makes the strategic target to be realistic and valuable.As it adopts a number of original files and records for reference, analyzing and study, this thesis conforms to the reality of AVIC ZhongNan Transmission Machinery Works. It not only has practical application value but also has critical reference for other military enterprises.