Research On MD Washing Machine Supply Chain Management

China’s accession to the WTO in2001accelerates the integration of China’s economy into the world economy. China is gradually becoming international procurement center and global production, processing and manufacturing center. As the rapidly development of economy, China has become the main driving force of the global economy. Economic globalization does not only make procurement globalization as a general trend, with the development of information and logistics technology, it must be another highlight which will lead the global economy. Therefore, how to introduce advanced management concepts and organization into the field of procurement and supply chain management has become an important strategic for enterprises participating in market competition.Accession to the WTO for more than ten years, in intense global competition, China’s home appliance industry finished primitive accumulation not only on large-scale manufacture; accomplished localization rise, what’s more accelerated the process of international expansion, but also actively transforms mode from "products exports" to "quality and technology exports" as its core brand influence. However, the Chinese home appliance industry is still not strong enough, facing with how to transform from Made in China to Create in China. Bigger brand and strengthen the core competitiveness is the new challenge for Chinese home appliance industry in the next ten years.To improve the core competitiveness and profitability, enterprises need put more stress on internal integration of resources, rationalizing operation mechanism and enhancing operational efficiency. As the key point of internal integration of resources, supply chain department only resorts to creating a healthy, efficient, standardized and transparent supply chain management platform could completely solve the critical bottleneck of the development of enterprises.The report is based on supply chain department of Midea Group Washing Machine Division, introduces background, the study meaning, purpose, content, innovation, methods and frameworks. In order to make an in-depth research, the author collects the latest research achievements in the field of contemporary supply chain management, introduces cultural and structure of supply chain development, analysis elements for supply chain competitiveness and also the great challenges that both manufacturing and supply chain facing with. In the report, the author is contrast to the theory requirements of supply chain management, makes analysis on current development of Midea Group supply chain system (including its evolution and background). Besides, the report studies and compares to supply chain management of benchmark companies, for supply chain system of Midea Group Washing Machine Division, it makes necessary analysis on transformation operation mode and enhancement competitiveness under the new develop situation. At last, the author gives the proposal on construction of both supply chain system and mechanism...