The Research On Logistics Enterprise Developing Modes Which Based On The Value Network

With the rapid development of world economy and the progress of modernscience and technology， the logistics industry as an emerging service sector in thenational economy is rapid worldwide development and growth. From an internationalperspective， the level of development has become an important symbol of onemeasure of a country’s degree of modernization and overall national strength has beenhailed as a "booster" to promote economic development.Governments， entrepreneurs and academics from the theory and practice aspectsconstantly studying to find more reasonable logistics industry business model. Atpresent， the research is based on the value chain logistics industry is generallyaccepted for the analysis block diagram analysis of the logistics industry， valuecreation， deconstruction of the enterprise， from the importance of the strategicactions not only revealed within the logistics industry in a variety of activities on thevalue created role， but also the emphasis of its profits to achieve an outstandingperformance as the result of competition between upstream and downstream (Porter，1980). The concept of value network beyond the linear thinking of the value chain， toshift the focus from business interests to the network as a whole， the shift from thevalue distribution to value creation， value distribution is winning or losing thecontest， the ultimate result is a zero-value-added. However， in the value networktheory seems the focus of enterprise development is to achieve win-win cooperationwith customers， suppliers and complementors to create a higher value (the valuecreation process)， rather than just the three they between competition in order toobtain the value (the value of the distribution process). Companies are increasinglyinclined to build the network to achieve development and reconstruction of the valuenetwork has become the main way of the Business Model Innovation.2010， Ma proposed the "logistics" strategy， the logistics enterprise valuenetwork is becoming the current research focus of this paper is to combine the more rapid development of e-commerce website-Taobao’s new logistics business model，value network level system selection and advantages of the logistics industry businessmodel from which to explore the mechanism through the analysis of the commercialoperation of the logistics industry， to choose the path of value network built andlogistics industry， business model innovation.Based on the evolution of the value creation， the author use the value ofnetwork theory and strategic analysis method to analyze the logistics industry businessmodel， and finally find its strategic positioning. The case part of the combination ofTaobao logistics treasure strategic value of the network construction and analysis oftheir competitive advantage.First， analyze the current development of China’s logistics industry and itscompetitive advantages of access， and talk about its business model choice.Secondly， the introduction of the value chain and value network theory，systematically discussed the background and course of development of the theory，paving the way for subsequent analysis of the logistics industry business model basedon the value of the network theory.Finally， the flexible use of the logistics industry cost control theory， analysis ofthe logistics industry business model based on the value of the network in the level ofcost control advantages. From The network level to analysis logistics industrydevelopment model and to analyze the growth pattern. Detailed description of thestatus quo through Taobao logistics business development， explained the value oflogistics the Po strategy of network building， final study Taobao “logistics treasure”strategic competitive advantage.This thesis in the writing process,summarize literature reading for scholars in theunderstanding of relevant theory， research， summed up the development process andresults of the business model of China’s logistics industry; and combined withempirical research to make the article more practical value.