The Sibolai’s Development Strategy

In recent years, with the rapid development of technology, the software industryis also growing rapidly all over the world. China has also accelerated the developmentof the software industry., and has received better results. However, compared with theinternational powers, there are many inadequacies. How to mprove the levelof China’s software enterprises to enhance their competitiveness and yield problemsneed to be solved now.In this paper, sibolai technology company is a small software company. Althoughits core competitiveness is not strong and the developmengt is stagnat. today, China’ssoftware companies have a very good policy support. So improve their ability andchange the development strategy can help to develop better. Therefore, the researchof the sibolai’s development strategy has important valueand significance.In this paper, the modern strategic management theory is used. Firsr the word“Strategy” is discussed to make the theoretical foundation more reliable. Thenaccording to the the specific circumstances to analyze the external factors and internalfactors. Investigate the company’s opportunities and threats and the advantages anddisadvantages in the development progress. Based on the the preceding analysis,thestrategy choice is given, make sure that the company adopts the strategy to developintegrated and the corresponding solutions are proposed. Finally the systems andmeasures that can make strategies implemet real, effectively and smoothly.In this paper, a mall company is discussed. Make strategic planning andimplementation for it. Besides the the strong operability for the company, there is alsoguiding significance for other company of similar scale and business model.